Problem
Profitero, a leading eCommerce analytics startup, sought to develop a cutting-edge digital shelf analytics platform to provide their customers with real-time competitive insights for optimizing traffic and conversion levers across retailers. The company's existing system relied on legacy Hadoop/HDFS infrastructure and batch processing, which significantly hindered real-time reporting capabilities. This limitation prevented Profitero from delivering the timely, actionable insights that modern eCommerce businesses require to stay competitive in a rapidly evolving digital marketplace.
Solution
Netesenz's team developed a sophisticated data analytics platform leveraging AWS, Snowflake, Airflow and Spark technologies. This advanced solution enabled seamless integration with popular business intelligence tools such as Looker, Tableau, and PowerBI, providing Profitero's clients with flexible options for data visualization and analysis.
The core components of the solution included:
- A robust data lake built to collect and store both structured and unstructured data from various sources
- Data ingestion jobs for loading information from different sources into a raw zone in S3, complete with monitoring capabilities
- Data partitioning and reorganization in a transient zone in S3 using spark jobs for improved performance
- Transformation jobs for deduplication and relationship matching, designed to load data into a curated/trusted zone within Snowflake
- Comprehensive access control and auditing features to ensure data security and compliance
To manage the complex workflow involving external processes, the team implemented Apache Airflow for efficient job orchestration. This approach allowed for greater flexibility and scalability in handling diverse data sources and processing requirements.
Impact
The MVP (Minimum Viable Product) developed by Netesenz was completed in record time, enabling Profitero to launch the product to beta customers swiftly. This rapid development and deployment cycle provided Profitero with a significant competitive advantage in the eCommerce analytics market.
The new platform's real-time capabilities dramatically enhanced Profitero's value proposition to its clients. Customers gained access to daily data and diagnostic tools, allowing them to make informed decisions quickly and adapt to market changes more effectively. The platform's comprehensive features, including search optimization, inventory management, and advertising ROI analysis, positioned Profitero as a leader in digital shelf analytics.
Long-term benefits of the solution include:
- Improved customer satisfaction due to real-time insights and actionable data
- Enhanced scalability, allowing Profitero to handle larger datasets and more diverse data sources as their client base grows
- Increased competitive advantage in the eCommerce analytics sector, potentially leading to market share growth and higher revenue
By successfully transitioning from legacy systems to a cutting-edge, real-time analytics platform, Profitero has positioned itself to drive profitable growth for its clients across more than 1,200 retailers, cementing its status as a key player in the digital shelf analytics space.
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